LEWISBURG, W.Va. (WVDN) – Adding to the changing landscape of print media is the announcement from Kroger stores that it will no longer print the weekly circulars that readers receive in their newspapers.
In a letter from Kroger Mid Atlantic Distribution, the grocery retailer told The West Virginia Daily News, “Kroger has been conducting research for over two years to better understand the changing media consumption habits of our customers, the contribution to sales provided by the printed weekly circular and negative impact to our distribution costs driven by increasing labor and fuel costs.
“The analysis and data provided by our Marketing, Sourcing and 84.51° teams has informed our decision to discontinue distribution of the Kroger printed weekly circular in the Hinton News, The Virginian Review (and The) West Virginia Daily News publication for your market. Our last week of distribution will be in support of the ad date that begins Wednesday, May 24, 2023.”
Kroger customers who have questions about obtaining printed copies of coupons are asked to call 1-800-KROGERS (1-800-576-4377).
Beginning in June, The Hinton News, The West Virginia Daily News/The West Virginian and The Virginian Review will no longer distribute Kroger circulars.