HINTON, W.Va. — Holiday shoppers looking for thoughtful gifts, quality merchandise and great savings will find plenty to explore at Otter & Oak in historic downtown Hinton. The locally owned specialty shop is preparing for its Annual Holiday Sales, featuring five weeks of changing promotions from November 23 through Christmas Eve.
Located at 302 Second Avenue in the Hinton National Historic District, Otter & Oak offers a distinctive shopping experience with men’s and women’s clothing, footwear, accessories, outdoor gear, bath and body products, home goods and gifts. The store combines well-known brands with unique finds, offering merchandise at a variety of price points.
Shoppers will find popular brands such as KÜHL, Birkenstock, Teva, Chaco and Charlie B, along with outdoor and lifestyle favorites including Hydro Flask, ENO and Garmin. The store also carries specialty gifts, locally inspired merchandise and Skinny Syrups, making it a convenient stop for everything from Christmas presents and stocking stuffers to a little something special for yourself.
Upstairs, Otter Café adds another reason to visit. The welcoming café serves handcrafted coffee, specialty beverages, loaded teas, smoothies and seasonal favorites. Visitors can enjoy their drinks while overlooking downtown Hinton or browsing artwork by West Virginia and regional artists displayed in Rivertown Gallery. Together, the store, café and gallery offer a shopping experience that encourages visitors to slow down, explore and enjoy their time downtown.
Five Weeks of Holiday Savings
Beginning November 23, Otter & Oak will feature a different sale each week leading up to Christmas, giving shoppers new opportunities to save throughout the holiday season.
The promotions begin November 23–29 with 25% off clothing and shoes, followed by 30% off bath and body products November 30–December 6.
From December 7–13, shoppers can enjoy 35% off accessories and socks, making it an ideal time to pick up stocking stuffers and smaller gifts.
December 14–20 brings 40% off shoes, followed by the final holiday promotion, December 21–24, featuring up to 50% off select merchandise throughout the store.
With a new deal each week, customers have plenty of reasons to return as they work through their Christmas shopping lists. The sales also provide an opportunity to discover the store’s selection of quality merchandise while supporting a local downtown business.
A Continued Investment in Downtown Hinton
Otter & Oak’s story reflects a broader commitment to the revitalization of historic downtown Hinton.
The store was originally opened by Sherry Augustine, a longtime friend and former classmate of Hinton native Ken Allman. When Augustine decided to close the business, Allman, founder of PracticeLink and MountainPlex Properties, stepped in to purchase the store and building rather than see another downtown storefront sit vacant.
MountainPlex purchased Otter & Oak in March 2014, reopening the business over Memorial Day weekend that year as Otter & Oak Outfitters and More. The name was later shortened to Otter & Oak.
What began primarily as an outdoor-oriented retailer has evolved into a specialty boutique offering a broader selection of apparel, footwear, accessories and gifts. The addition of Otter Café in 2021 further expanded the experience for residents and visitors.
For Allman, the investment represented another opportunity to support local jobs, bring unique businesses to his hometown and contribute to the continued vitality of the Hinton National Historic District.
Today, Otter & Oak remains part of that vision, welcoming residents and visitors to explore a locally owned business in the heart of downtown.
Whether shopping for a special gift, updating a wardrobe or enjoying a coffee with friends, Otter & Oak and Otter Café offer several reasons to visit this holiday season.
Otter & Oak is located at 302 Second Avenue in historic downtown Hinton. Store hours are Monday through Friday, 8 a.m. to 6 p.m., and Saturday and Sunday, 10 a.m. to 6 p.m.
For additional information, visit www.otterandoak.com or call 304-466-4870.
