LEWISBURG, W.Va. (WVDN) – “We’re springing into a new look!”
That’s what the Greenbrier County Convention and Visitors Bureau (GCCVB) said about its new official Greenbrier Valley brand.
The new branding was unveiled at the visitors’ center in Lewisburg on Thursday evening, March 9.
Many viewers will find the curved lettering, dark green and pink color palette and the rhododendron reminiscent of The Greenbrier resort’s signature look.
“The new, updated logo celebrates the charming luxury that is the essence of the Greenbrier Valley brand. We chose a refined serif font and added curves to a few of the characters as a nod to the region’s beautiful hills and rivers,” the GCCVB announced Thursday.
“The updated rhododendron flower is simple, scalable, and still a valuable visual asset to convey both nature and romance.”
The event also featured the unveiling of the new Greenbrier Valley Visitors Guide, which utilizes the new branding’s font and logo.
The GCCVB’s purpose is to promote tourism in the Greenbrier Valley. They are funded through the county bed tax that is charged on all hotels and motels.
Thanks to their efforts, Lewisburg was recently named one of the 50 best small towns in the South by Southern Living magazine and one of the 10 best small town food scenes by USA Today.