LEWISBURG W.Va., (WVDN) — Kara D. Dense, president and CEO of Experience Greenbrier Valley (EGV), has earned the Certified Destination Management Executive (CDME) designation, the only certification program specifically designed for the destination management industry. The focus of the program is on vision, leadership, productivity and the implementation of business strategies.
“Congratulations to those who have earned their CDME credential, the tourism industry’s highest individual achievement,” said Don Welsh, president and CEO of Destinations International (DI). “These leaders have invested in their education and are now equipped with the knowledge needed to adapt to and manage the increasing change and competition facing our industry.”
“We [the Board of Directors] are thrilled for Kara as she completes her CDME,” said Mike Kidd, chair of EGV’s Board of Directors. “The knowledge she acquired in earning this designation will help serve the Greenbrier Valley to its fullest capacity.”
The CDME program is the only industry program designed explicitly for destination management professionals and is the tourism industry’s highest individual educational achievement.
About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 7,500 members and partners from over 700 destinations, the association represents a powerful forward-thinking and collaborative community around the world. For more information, visit www.destinationsinternational.org.
About Experience Greenbrier Valley
Experience Greenbrier Valley, formerly the Greenbrier County Convention & Visitors Bureau, is the official destination marketing organization for Greenbrier County, West Virginia. The mission of EGV is to strive each day to positively impact the area’s economy by marketing the region as a premier tourist destination. A vital industry to Greenbrier County, tourism employed 2,982 people, generated $42 million in state and local taxes and yielded $417 million in visitor spending in 2024. For more information or details about visiting the Greenbrier Valley, go to GreenbrierWV.com.
