Charleston, WV – Oct. 14, 2025 – Social‑impact brand 1BillionHugs launches pre-order of Free Hugs t-shirt to spark one billion acts of connection.
1BillionHugs, a West Virginia born social‑impact brand, today opened pre orders for its “Free Hugs” shirts to promote everyday connection, compassion, and kindness. The Made‑in‑USA, eco‑friendly line is produced in partnership with Mountain Mindful, an Appalachian social enterprise, expanding career pathways for people facing barriers to employment. Ten percent of net profits from the campaign benefit Boys & Girls Clubs and the Ohio‑West Virginia Youth Leadership Association (YLA).
“We’re turning a simple T‑shirt into a reason to talk, listen, and care,” said Reed Byers, founder of 1BillionHugs. “Every hug is consent‑first and opt‑in. It’s an invitation, not an expectation. In a time of isolation, addiction, and mental‑health strain, a small act can ripple into real connection.”
The campaign invites West Virginians and beyond to model connection at schools, churches, workplaces, recovery meetings, and Main Street events using the shirts as conversation starters. Preorders are open now at 1billionhugs.com and each shirt is $34.
