WHITE SULPHUR SPRINGS, W. Va. (WVDN) – Intersport, owner and operator of the Greenbrier Tip-Off, announced today that Skechers, The Comfort Technology Company®, is title partner of the Skechers Greenbrier Tip-Off, an early season college basketball event that features top men’s and women’s programs from around the country.
The second annual showcase is set to take place Nov. 14-23, featuring nine games during that span, inside Colonial Hall at The Greenbrier, one of America’s historic resort destinations that was founded in 1778.
Skechers will now serve as the title partner for two early season college basketball events owned and operated by Intersport. The partnership was first announced in June, with Skechers set to headline the Skechers Fort Myers Tip-Off, taking place Nov. 24-27 in Southwest Florida.
As part of its title partnership of the Greenbrier Tip-Off, Skechers will receive broad visibility across the event, including creative, in-venue signage, broadcast integrations and other brand engagement opportunities.
“The Skechers Greenbrier Tip-Off exemplifies our unwavering dedication to the sport and highlights the vital role college basketball plays in the athletic community,” said Ben Stewart, Skechers Vice President of Technical Performance. “We’re looking forward to bringing Skechers’ signature Comfort that Performs to one of the most dynamic early-season events in the college basketball calendar.”
“We’re proud to extend our relationship with Skechers and welcome them as title partner of the Skechers Greenbrier Tip-Off,” said Mark Starsiak, senior vice president at Intersport, which owns and operates the event. “We believe this event to be one of the next great early season showcase events, and Skechers commitment as title partner further solidifies that belief. We’re excited to continue working with Skechers to feature the best in college basketball in one of the country’s premium resort experiences.”
Tickets for the Skechers Greenbrier Tip-Off are now available at www.greenbriertipoff.com/tickets. The Nov. 14 West Virginia-Duke contest, the second women’s college basketball game at the resort, is already sold out and limited quantities remain for select games of the Tip-Off’s Mountain Division on Nov. 21 and 23.
To receive the latest email alerts regarding tournament news, ticket information and more, visit our website at www.greenbriertipoff.com and follow Intersport Basketball on Twitter (X) and Instagram at @IntersportHoops. Fans can also get behind-the-scenes access to Skechers Basketball product launches, athletes, and more by following @skechersbasketball on Instagram and TikTok.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com, and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About IntersportI
ntersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook).
About The Greenbrier
The Greenbrier is a distinct and spectacular luxury mountain resort situated in the Allegheny Mountains in White Sulphur Springs, West Virginia. It is best known as “America’s Resort.” With a history dating back to 1778, the 710 perfectly appointed Signature Resort Rooms, Classic and Historic Suites, Legacy Cottages and Estate Homes are situated on The Greenbrier’s breathtaking 11,000-acre playground. Play championship golf courses or experience more than 55 activities, including professional indoor and outdoor tennis, off-road driving and falconry. America’s only private casino features table games, slot machines and the FanDuel Sportsbook. The Greenbrier’s full-service, 40,000-square-foot world-renowned spa is widely recognized as one of the most luxurious mineral spas in the world, and the Retail Collection is comprised of more than 35 boutiques, shops and hand-crafted works of art. The Greenbrier Restaurant Collection is comprised of 20 restaurants, cafés and lounges. The Greenbrier Clinic has been practicing diagnostic medicine since 1948, and The Greenbrier Sporting Club and The Greenbrier Legacy Club offer the pinnacle of luxury real estate with exclusive home sites within distinctive neighborhoods across The Greenbrier estate. Follow The Greenbrier on Facebook at The Greenbrier, on Twitter at @the_greenbrier or on Instagram at the_greenbrier.
