TEXAS (WVDN) – Growmentum is thrilled to announce an innovative partnership with Spring Creek Growers, a premier nursery and Christmas tree farm located in Waller, Texas. Spring Creek Growers will serve as Growmentum’s flagship Texas grower, providing valuable input and feedback as an early adopter of the platform. By the end of January 2025, Spring Creek plans to go-live the Growmentum platform across its nursery operations, taking its already exceptional operations to new heights.
About Spring Creek Growers
Spring Creek Growers has been a cornerstone of Texas agriculture for over a century, with roots dating back to 1921 when Elizabeth and Fritz Michel began cultivating produce for the Houston market. Over the years, the family farm evolved, and in 1990, Carla and Bob Jones established a Choose-and-Cut Christmas Tree Farm, creating a beloved holiday tradition for Houston-area families. In 2004, the family further diversified into growing annuals for the landscape and retail industries.
Today, under the leadership of the next generation—Lauren Kirchner and Evan Jones—and their dedicated team, Spring Creek operates both a thriving retail Christmas tree farm and a large-scale commercial nursery, maintaining its legacy of family values, quality, and innovation while serving as a leader in the Texas growing community.
About Growmentum
Growmentum, a technology company headquartered in West Virginia, empowers commercial growers by streamlining operations, reducing labor costs, and enhancing efficiency. Serving as a central hub, it enables teams to assign, track, and collaborate on tasks in real time while integrating labor forecasting tools to provide actionable insights. By helping growers measure actual versus planned labor across tasks, teams, and departments, Growmentum uncovers bottlenecks, highlights top performers, and drives data-driven decisions. This innovative platform equips growers like Spring Creek with the tools to optimize processes and adapt to the evolving demands of the horticulture industry.
A Partnership for Innovation
This partnership marks an important step in Spring Creek Growers’ continued commitment to innovation and operational excellence. As early adopters of the Growmentum platform, Spring Creek demonstrates its forward-thinking approach to growing and its dedication to maintaining leadership in an increasingly competitive market.
“The partnership with Spring Creek Growers serves as a model for how technology can be thoughtfully implemented to meet the unique needs of growers. From the very beginning, we have been deeply impressed by the kindness, openness, and collaborative spirit of the SCG team. True innovation in horticulture requires close, multi-functional collaboration, and we are deeply grateful to work alongside such a forward-thinking partner. Lauren, Miguel, and the entire SCG team bring exceptional industry expertise, leadership, and vision to this partnership. As we collaborate to drive innovation and efficiency at SCG, their insights and practical feedback will be invaluable in shaping solutions that address the broader needs of the horticulture industry,” said Drew Lytton, Growmentum Co-founder and CEO.
By leveraging Growmentum’s technology spearheaded by Production Manager, Miguel Esquivel, Spring Creek is positioned to further streamline its operations, elevate team productivity, and maintain its tradition of offering customers the highest-quality products and services.
A Shared Vision for the Future
Growmentum’s mission is to transform the way growers manage their businesses, and Spring Creek Growers embodies that vision by pioneering the adoption of advanced technology in agriculture. Together, Growmentum and Spring Creek are paving the way for a more efficient, data-driven, and sustainable future for growers in Texas and beyond.
“Partnering with Growmentum has been an incredibly positive experience for us,” said Lauren Kirchner, President and Owner of Spring Creek Growers. “The Growmentum team has been prompt, professional, and enthusiastically attentive to our business needs. The platform’s level of customization—using our internal terminology and processes—has been invaluable in making it easier for our teams to adopt and communicate effectively. We’re excited to leverage this state-of-the-art technology to drive efficiencies, save on labor costs, and empower our leadership team with data-driven insights for smarter decision-making.”
“It’s truly an honor to be an early adopter of Growmentum,” continues Lauren, “and I’m confident this partnership will pave the way for us to manage smarter, not harder, while exploring exciting opportunities for innovation. Meeting Growmentum at Greenhouse Grower’s Evening of Excellence event during Cultivate’24 felt like a meant-to-be moment, and we’re grateful to be working together as we look to maximize our success in the upcoming spring season.”
In Conclusion
The partnership between Growmentum and Spring Creek Growers marks a significant milestone in advancing agricultural technology and innovation in Texas. As Growmentum’s flagship grower in the state, Spring Creek sets the standard for how technology can transform both traditional and modern horticultural operations. This collaboration highlights the shared values of both companies: commitment to excellence, continuous improvement, and shaping the future of the growing industry. Together, they are redefining what it means to grow smarter, more efficiently, and with a focus on long-term success.
