FAIRLEA- Following last year’s historic 100th annual State Fair of West Virginia, fair officials are preparing for the 2026 event with a focus on new memories, new attractions, and the traditions that have made the fair a fixture for generations.
While the 2025 fair celebrated its century-long history, State Fair CEO Kelly Collins said this year’s event is centered on “celebrating and making new memories at Summer’s Best Tradition.”
Visitors will notice several changes around the fairgrounds. The popular Cattleman’s Steak Sandwich trailer will be absent this year after flooding in Upshur County caused damage that prevented the business from attending. GH Concessions will fill the space for one year and has worked with Cattleman’s representatives to provide the same product. A portion of proceeds from the stand will be donated to flood-relief efforts.
Another addition will be the West Virginia display used at the Great State Fair in Washington, D.C. The display, brought by Governor Patrick Morrisey, will be located in the West Virginia Building.
The midway will also feature new attractions from Reithoffer Shows, including a drop tower ride that Collins expects will be a popular draw for visitors.
Though the fair runs for a limited time each summer, Collins said the work behind it continues year-round.
“The State Fair staff stays busy all year long,” Collins said.
“From the time one fair ends, we are already making plans for the next year.”
The week before the fair is particularly hectic, she said, as vendors, exhibitors, rides and staff arrive and prepare for opening day. Still, that activity adds to the excitement.
Managing an event of the fair’s size with a small staff is among the organization’s greatest challenges. The State Fair of West Virginia has fewer than 10 full-time employees year-round, yet the team is responsible for planning and producing one of the state’s largest annual events.
“When the gates open and we see families making memories, exhibitors showcasing their hard work, and the fairgrounds full of energy, it’s incredibly rewarding,” Collins said.
“Seeing everything we’ve worked toward come to life reminds us why we do what we do.”
The fair also has a significant economic effect on Greenbrier County and the rest of West Virginia. An economic-impact study completed during the 2025 State Fair found the event generated a $48 million economic impact statewide. The fair brings thousands of visitors who stay in local hotels and campgrounds, eat at area restaurants, shop at local businesses and purchase fuel. It also creates seasonal jobs and provides exposure for local businesses.
Collins encouraged fairgoers to make time to enjoy the experience.
“I realize life moves at a fast pace these days,” she said.
“I hope this year, folks take a moment to slow down and enjoy some time at the fair. Get some great food, ride the rides–even the ones that go upside down–catch a concert, and make some memories,” she concluded.
